Theories of Psychology and their Applica

Theories of Psychology and their Application in Designing – For all marketers, it is obligatory to do the prerequisite courses in psychology. Why is that so? They prepare you for even more courses of psychology that follow basic marketing courses. So, there comes a point when you’re learning highly advanced theories and models such as the VALS and LOV models, conditioning theories, or the impact of reactance and dissonance that are all based on human psychology and its …

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