Hooked: How to Build Habit-Forming Produ

Hooked: How to Build Habit-Forming Products – The book suggestion of this week is about how to create products that got people to use very often. The title of the book is Hooked: How to Build Habit-Forming Products by Nir Eyal. As I said, the book ask the questions: Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers th… http://ow.ly/2Uouhg

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